CES 2019 is an event that highlights the pace of change in the world of technology and its impact on consumers behavior and the world of advertising and marketing. It is held from January 8 – 11 and is one of the largest events in the world. One of the largest groups to attend CES 2018 are retailers of which over 10,000 attended. According to a 2018 survey of attendees, 182,198 people attended CES in 2018 of which 63,784 were international visitors.
CES 2019 Features the Most Innovative Companies
A decade ago automotive companies first started to attend CES. Today there are 150 auto exhibitors will be spread across a space larger than four football fields and this year more categories are attending. Eureka Park will host a record 1,200 exhibitors from 40 different countries. CES will feature 4,500 exhibitors from 155 countries, regions and territories. Retailers visit CES every year to make connections with buyers and to keep up with the pace of change. Amazon, Microsoft Retail Stores, Apple, HP, Dell, Lenovo, Bose, Walmart, Costco, Target, Fry’s Electronics, Newegg, Sam’s Club, Staples, The Home Depot, HSN Inc, R.C. Willey Home Furnishings, B&H Photo Video and Rakuten all send teams to CES.
What to see at CES 2019?
It is impossible to attend hundreds of content sessions and meet with 5,700 exhibitors. Here are the main themes for retailers to focus on during your visit to CES.
- The practical consumer and marketing applications for artificial intelligence.
- Understanding the enabling processors and chip set in development to advertising and marketing.
- The role out and capabilities for 5G video consumption.
- Vehicle tech and self-driving cars and the car as a media platform.
- The rise of smart cites and location-based advertising.
- Technologies useful for disasters and personal safety.
- Medical therapeutics and new health application.
The pace of change is accelerating in the advertising and marketing marketplace on many levels. CES offers the premiere venue to understand the pace of change for advertising and marketing industries.
Retail Experience Tech Tour on January 8th
Experience technology from the companies that are driving the pace of change in retail today. Consumers are using chat bots, smartphones, apps and social in their shopping experience. Retailers are using location technology, sales associate tools, facial recognition, analytics and much more to improve the purchase funnel.
This tour will visit companies focused on both the technologies consumers are using and the latest technology cutting edge retailers use to delight, manage and measure the path to purchase.
Availability is very limited. To make reservations click on the link below:
Experience Las Vegas Retail Store Tours on January 8th Only With Retail Store Tours during CES
Experience unmatched retail innovation in Las Vegas during your visit to CES. See what makes Las Vegas retail the most profitable and cutting-edge retail destination in North America. Attendees can sign-up for experiential extravaganza of retail stores where you see, touch, and learn about current innovations. Hear from store manager of the leading retailers during the multi-store stop on the features, innovations, store design experience, customer service enhancements, and brand stories.
CIM Tours at CES has been curating executive experiences at CES Tours since 2015.
Availability is very limited. To make reservations click on the link below:
Retail Store Tours at CES at The Venetian: The Grand Canal Shoppes at The Venetian, isn’t just a mere Las Vegas shopping mall, but a true shoppers paradise. With serenading gondoliers gliding down the Grand Canal, and the larger-than-life LOVE installation dominating the Waterfall Atrium of The Palazzo, your catered Retail Store Tour of world class retail stores, will provide our guests an experience beyond simple browsing.
Retail Store Tours at CES at Caesar’s Place: The legendary and grand, Caesars Palace which is the home to beautiful villas, gourmet dining, superstar shows, and The Forum Shops. Known as “The Shopping Wonder of the World”, The Forum Shops are a must-see, all-encompassing experience as Las Vegas’ definitive luxury shopping destination.
CES was attended by 182,198 people in 2018 with 63,784 international visitors.
CES 2019 is held from January 8 – 11 in Las Vegas and is one of the largest events in the world.
Highlighted Companies to Visit at CES 2019
- LG: OLED Tech, Smart Refrigerator, Gaming, VR and Smart Home.
- Casio: They featured a variety of activity and sports watches.
- Intel: VR, AR, IOT, AI – with several demos.
- Various automobile manufacturers for connected cars such as Ford Byton
- Civil Maps – location technology
- Qualcomm – leaders in 5G
The Most Innovative Companies
Eureka Park will host a record 1,200 exhibitors from 40 different countries. CES will feature 4,500 exhibitors from 155 countries, regions and territories.
The key themes identified by CES are curated social buying, interactive POS systems and digital concierge services. They see a shift from a connected age to a data age. New chips being produced by Intel and others that will power embedded A.I., machine learning, digital assistants and voice technologies. The new chips connect AI to household appliances, powering meaning and coordinated interactions. The chip sets also have the potential to transform marketing and advertising. The role out and capabilities for 5G will provide enough bandwidth to increase the quality and volume of video consumption. enable self-driving cars and the car as a media platform. The rise of smart cities and location-based advertising will be fuel by AI as well as medical therapeutics and new health application. Digital therapeutics that enhance traditional medical practices and encouraging behavioral change and stand-alone direct therapy are some of the services available with the roll-out of 5G. This year doctors will be receiving CME (Continuing Medical Education) credits for participating in the digital therapeutics at CES.
Where to Go
Key Locations to visit at CES:
Tech East: Las Vegas Convention and World Trade Center (LVCC), Westgate Las Vegas (Westgate) and Renaissance Las Vegas (Renaissance). In these locations you will find innovations in audio, drones, gaming, augmented and virtual reality, vehicle technology, video, wireless devices, wireless services, digital imaging/photography or anything “i” coming to market. It’s also home to many international exhibitors.
Tech West: Sands Expo (Sands), The Venetian, The Palazzo, Wynn Las Vegas and Encore at Wynn (Wynn/Encore). These locations feature the innovative power behind the industry’s emerging technology, including revolutions in fitness and health, the Internet of Things, wearables, smart home, sensors and other high-growth technologies changing the world. It’s also home to Eureka Park, the startup community at CES.
Tech South: ARIA, Cosmopolitan and Vdara. Together, these locations are the CES epicenter for the advertising, content, marketing and entertainment communities, hosting a variety of C Space activities, including conference sessions, networking events, exhibits and hospitality suites.
What does the 50th anniversary of the Apollo moon landing have in common with the technology at NRF 2019 Retail’s Big Show? The National Retail Federation was founded in 1911 and 57 years after its founding the first men landed on the moon which was July 20th, 1969. The Apollo program developed technologies that connected humanity with its dreams and created the core technologies that are driving the pace of change fifty years later. Robotics, computer hardware and software, nanotechnology, aeronautics, location technologies, micro-electromechanical systems, supercomputers and microcomputers, software and microprocessors – were also created using technology developed by NASA. The technologies changed the face of retail globally.
Intel was a product of the Apollo program. New chips produced by Intel today and others are driving the artificial intelligence revolution. These chips will power embedded A.I., machine learning, digital assistants and voice technologies. The new chips will connect AI to household appliances, powering meaningful and coordinated interactions. The chip sets also have the potential to further transform the retail industry.
The transformative impact of AI and the role out and capabilities for 5G will provide enough bandwidth to increase the quality and volume of video consumption, enable self-driving cars and the car as a media platform. It will make interactions faster and seamless. The rise of smart cities and location-based advertising will also be fueled by AI as will medical therapeutics and new health applications. Digital therapeutics that enhance traditional medical practices and encouraging behavioral change and stand-alone direct therapy are some of the services available with the roll-out of 5G.
These developments also impact the pace of change in the retail industry on many levels. NRF 2019 Retail’s Big Show offers the premiere venue to understand the pace of change for the retail industry each year.
The technical innovations created by the Apollo moon landing have had vast impact in the last 50 years. Today technologies and companies created to support the Apollo program such as chips and software will drive the pace of change today and for the next 50 years. The NRF 2019 Retail’s Big Show offers the opportunity to see, feel and touch all of these creations in one location.
NRF 2018: The Big Show Panel panel discussion with Dan Hodges, CEO- Consumers in Motion, Tenzin Priyadarshi, Director of the ethics initiative at MIT Media Lab, Anindya Ghose, Heinz Reihl chair and professor of business at the NYU Stern School of Business, Francesca Rossi, AI ethics global leader and distinguished research staff member for IBM.
Our team created one of the most successful data center launches in Europe in August of 2017. Many have asked us how we did it, but our response is that why we did it is more important. In short, our CEOs wanted to build an enterprise that would harness the power of nature and the human resources of the community in a responsible, sustainable manner. Combining data with nature creates a better future for all. We took a page from the luxury industry in marketing and communicating our value proposition.
How successful was the launch?
Our launch reached seven hundred million people around the world, and we were featured in eight hundred publications worldwide. BBC Worldwide, Bloomberg, CNBC, and hundreds of others covered the launch (http://kolos.com/press). Co-CEO’s Mark Robinson and Havard Lillebo conducted over one hundred interviews during this time.
Why are data centers important?
People use data in their everyday lives. They check the weather forecast, learn how their favorite team performed, or navigate a road when they are driving. The explosive growth of this demand is fueling the need for data centers. Data is at the center of our lives, and we believe that today’s successful data center launches have six important characteristics. Data, personalization and AI will all be drivers in the luxury industry.
What lessons can you learn for your brand or business?
We utilized the our six “Cs” process to launch the data center.
Communications: We found that simple, clear communications worked best for our launch plan. Sustainability, emotion and brand purpose were the key communication points. We selected Bartok, a New York City–based luxury design and digital agency, for the brand identity and website creation. The press efforts we led by Warren Getler of Getler Strategic Communications
Community: A data center typically is a large structure that consumes power and generates very high noise levels. Instead of sequestering the data center, we wanted it to be integrated into the community. In order to meet the stringent design requirements that would make that possible, our CEOs launched a global request for proposals from the largest architecture firms in the world. HDR was selected based on their ability to understand both the culture and the community.
HDR Kolos Welcome Center
Connectivity: Plentiful power and fiber connections are at the core of a data center, and this location had both.
Conservation: Data centers both require energy to operate and generate a tremendous amount of heat, which in turn requires a large amount of power to counteract. We selected an area in northern Norway that could power the data center with one hundred percent sustainable energy, and we developed a way to use the heat generated in a responsible, eco-friendly manner. We were honored to have Norway’s Minister of Climate and the Environment, Vidar Helgesen, spoke at our press conference.
Kolos: Powering The Future Video:
Culture: The area we selected for the data center has a rich cultural and natural legacy. HDR created a design that was respectful of both the culture and the stunning geography of the region.
HDR Kolos Design Site Overview
Cooperation: The process of engaging the community started many months before the project’s conception. We communicated and shared the branding, data center site design, and all the details with local officials involved in the project.
When brands use the six “Cs” process applied against any brand launch, the results will be impressive.
Kolos website: http://kolos.com. Kolos was sold Hive Blockchain in 2018.
I participated in a discussion with Ray Kurweil. Bill Gates said that Ray Kurzweil is “the best person I know at predicting the future of artificial intelligence.” I had the opportunity to meet Ray Kurzweil and here are the key highlights of the discussion. Like Kurzweil, Consumers in Motion Group sees a shift to an Artificial Intelligence first world.
Over the next thirty-six months will see an increase in the rate of change unmatched in human history (see below) whereby we will experience the equivalence of hundreds of years of technical development and knowledge changing annually.
Key Trends That Will Transform People & Business*
- A connected population of five billion people for the first time in humanity.
- The rapid connectivity of the world’s objects from cars, houses, refrigerators, offices buildings, medical devices and much more.
- More industries joining the industrial Internet of Things.
- A global 24/7 information always-on economy.
- The industrialization of the cloud and the rapid growth of data centers.
- A mass commercialization of Graphene for use by industries is a game changer.
- Entering an AI (Artificial Intelligence) First World
*Source: Consumers in Motion Group 2017
Advertising: A Brand is a Pattern
Kurzweil says “a brand is a pattern, it’s a logo, representing a brand. A simple pattern. But for a brand to establish itself, it tried to associate itself with a certain pattern that people will identify with. Like, this brand is fun, and this brand is reliable. And the essence of your intelligence, the essence of our neocortex, which is part of your thinking, is recognizing patterns. It’s based on patterns and brands take advantage of that, so we recognize a certain pattern of activity. And we need brands to help guide us through all the information resources. And the brand is a pattern. It’s a pattern of reliability. We use them as guide posts. We’ll continue to do that as we extend our brains” in a AI first world.
Exponential Change Example: Predictions on the Human Genome Project
Ray discussed the human genome project. He said “that halfway through the project, seven years into a fourteen-year project, one percent had been completed. Most observers declared it a failure and said, I told you this wasn’t going to work. In seven years, one percent, it’s going to take 700 years, just like we said. That was linear thinking. My reaction was one percent, we’re almost done, because one percent is only seven doublings from 100 percent.” He concluded that it was finished seven years later. We’ve continued that trajectory. These technologies are now ten thousand times more powerful than they were fifteen years ago when the Nano project was completed, and that was the enabling factor which has turned health and medicine into information technology. It’s called biotechnology. We’re reprogramming the software underlying life. It’s already reaching clinical practice. We can now grow organs with new DNA, and all of health and medicine is going to be transformed by this. These technologies will be another thousand times more powerful than they are today, a decade from now. We’re seeing a triple in clinical applications that will be a flood over the next ten years.
Smart Technologies to Change Fashion, Food and Building
Kurzweil said “When a girl in Africa spends $50 for a smart phone, it counts for $50 of economic activity. Even though it’s literally a trillion dollars of research development and communications infrastructure to create information services which count for nothing because they’re free. Okay, this is fantastic gains in digital technology, we know all about that. But you can’t eat information technology, you can’t wear it, you can’t live in it. So, I said, all of that’s going to change. We’re going to put that clothing at pennies per pound in 2020’s with free open source cool designs. We’ll still make money from fashion, because if you look at other technologies which have done this with products, like things like movies and books, you can now get all these fantastic free products but people still spend money to read Harry Potter or get the latest blockbuster.”
“They’ll do the same thing with fashion and every other industry but it’s a great leveler. We’ll be basically printing out food with vertical agriculture or grow food in vertical buildings controlled by AI, very inexpensive. We’ll stem together houses and buildings with 3D modules, LEGO style, printed out on 3D printers. This was demonstrated in Asia recently. They put together a three-story office building in a few days. It was a demonstration but that’s going to be the nature of manufacturing and construction in the 2020’s. So, indeed we will be able to wear, eat, live in, information technology. It’s basically a 50 percent deflation rate.”
Artificial Intelligence & Consciousness.
Question: Can you talk about the whole area of artificial intelligence. We want to talk about a very specific area of AI, which is about the consciousness. You predicted, that we will connect our brains to non-biological neurons with a simple graft. And in that scenario, we wanted to now, what role does consciousness play? And are the non-biological neurons conscious?
Ray said, “so I’ve written a lot about this. It is not a scientific question. There’s no falsifiable experiment, that’s the basis of science, that you can create that you can create that would definitively say this entity is conscious and this one isn’t. You can’t build a consciousness detector, slide it in to the inner gray line, because okay this one’s conscious, this one isn’t, that doesn’t have some philosophical assumptions built into it. Non-conscious entities are only important insofar as they affect the conscious experience of consciousness. So, then the whole important moral issue is who and what is conscious. The whole debate about animal rights has to do with people’s disagreements about whether animals … which animals are conscious … the nature of their conscious experience. So, I believe it’s important, but it’s not a scientific question Which is only to say that there is still a role for philosophy. Furthermore, I say that we can’t get up in the morning and go about our day without taking a leap of faith, as to what and whom we believe is conscious. So, I share my leap of faith, which is, if it seems conscious, if it has the subtle behavior that we associate with subjective states, that it is conscious. That’s a leap of faith. So, we believe that human beings are conscious. At least, some human beings seem to be conscious. And the essence of my prediction, that machines will pass a valid Turning test and be able to handle human intelligent activities like language at human levels by 2029. Except they will be conscious. So, you can have a machine today, like a calculator or a virtual reality game, that says, “I’m very angry at you,” and we don’t believe it because it doesn’t have the subtle behavior we associate with that subjective state. The essence of my prediction is by the 2030s, they will have those subtle behaviors
Climate change is urgent and pressing human challenge, demanding action from all parts of society. But while climate change is most a problem to be solved, the transition to a low-carbon economy also represents a commercial opportunity.” A Scandinavian government report highlighted the “high tech opportunity” as artificial intelligence and its data requirements. The report stated that “drawing on our hydropower, our advanced technology and a highly skilled workforce, we could build up domestic high-tech industry across sectors likely to be central to the low carbon economy.
Scandinavia with its abundance of renewable energy, proximity to dark international fiber, cool climate, secure locations and highly educated workforce provides the key elements for the development of a robust AI industry in Scandinavian. Elon Musk added Scandinavia has a tremendous structural advantage with the Fjords and being able to generate immense amounts of hydropower. That’s something that I think can be done in a way that’s aesthetically in harmony with the environment and doesn’t disrupt the local ecology. The region’s electricity production is already decarbonized and is 100% based on renewable energy, mostly hydropower.
What is the role of the AI and the consumption of data?
AI is projected to become the brains of the Internet and the engine that facilitates commerce and the global economy. Google, Facebook, Amazon, Microsoft, Apple and many governments have large AI initiatives.
￼What is driving AI Growth?
AI growth is being driven by a 24/7 intelligent always-on global economy. The growth of smartphones which numbers in the billions along with millions of self- driving vehicles, the consumer and industrial Internet of Things, nano-technologies, defense spending, university research, smart building and homes, entertainment and more. A recent report by Kleiner Perkins report shows data growing from 12 ZB in 2015 to 163 ZB by 2025.