Posts by Dan Hodges

Reinventing Physical Retail

Dan Hodges, CEO of CIM Tours and Founder of Fashion Week Store Tours will moderate a discussion on “Reinventing Physical Retail” at the premiere of REMODE. REMODE is an event that brings the entire industry’s brightest and boldest minds together to change fashion for the better. In a world where the fashion industry is the second largest polluter and the consumer is the new channel, the industry must evolve with clear purpose and transparency. From the yarn to the final consumer, design to manufacturing, and financing to marketing, the industry’s entire value chain must move towards a more sustainable and omni-channel business.

The panel will discuss that brands, retailers, and mall owners alike are increasingly testing new concepts in physical retail. New formats such as popups are gaining popularity among both online-only and traditional brands, who are using them to increase customer engagement, launch limited edition products, or test new markets. In addition, retailers and mall owners are adding experiences, events, and services to attract foot traffic. In this session, industry experts will discuss which concepts are proving successful and how in-person fashion retail is likely to evolve in the future.

The panelist include Liza Cantu, Digitally-Native and Emerging Brands, Westfield

Richard Found, Director, Founder Associates, Krista Boyer, President and Founder, Retail for the People and Ross Bailey, CEO, Appear Here on Wednesday, Nov 14 at 2:40 PM PST

Welcome to the Co-Creative Retail Experience Economy

The National Retail Federation projects that 2018 spending at retail is expected to be 4.5% over last year which is reason to be optimistic. Is the growth coming from consumers who are returning to brick and mortar stores or consumers buying more online? The answer is a resounding yes but what in retail is driving this growth?

This past year we visited hundreds of stores in the United States and Europe as part of our Retail Store Tours program and found many examples of why some retail businesses are booming.

Apple, Sephora, Eataly, Fredric Malle, Tiffany, Suit Supply, Mont Blanc and hundreds of others had one common trait, a uniquely personal experience informed by sales associates and augmented by technology.

Joseph Pine and James Gilmore wrote in their book The Experience Economy, that “experiences are a distinct economic offering, as different from services as services are from goods.” The book written in the late 1990’s did not consider the role of smartphone or digital commerce as Amazon at the time was a four-year-old company. The rise of digital and the always on economy have created an intersection where meaningful retail experiences drive sales.

Jeremy Duimstra (Co-Founder and CEO, MJD Interactive) and I will be discussing this at the NRF 2019 Retail’s Big Show will feature the “Co-Creative Economy: How Successful Brands Use Technology to Drive Sales.”

We know that all retailers know the value of a good narrative. However, the most successful retailers are taking their narratives to the next level by embracing the “Co-Creative Economy” – the deployment of innovative technology that profitably enables unique collaborations between customers and store sales associates within the framework of a brands core promise. We will discuss how brands like the Container Store, Apple, Levi Strauss, Sephora spur sales by elevating the in-store experience with experiential technology.

 

The Future of Retail at NRF 2019 Retail’s Big Show Features Top CEOs on The Future of Retail

NRF 2019 Retail’s Big Show will take place in New York from January 13-15, 2019.

The event is host to 37,000 of the top retailers in the world.

This year NRF 2019 Retail’s Big Show feature the top CEOs and leaders who are driving the pace of change today.

The CEOs include:

I am looking forward to joining this group of distinguished leaders. The year I will be highlighting the biggest and most important trend to retailer which is retail in the experience economy.

Retail Store Tours to Launch Five New Retail Tours at NRF 2019 Retail’s Big Show & EXPO

New York, New York – Retail Store Tours in partnership with the National Retail Federation is offering an expanded retail store tour program from January 12 to January 18. See how savvy retailers are using their understanding of changing behaviors and technology to enhance their customers’ journey. Participants can sign-up for experiential tours of retail stores to see, touch, and learn about current innovations. Hear from administrators during the multi-store stop on the features, innovations, store design experience, customer service enhancements, and brand stories.

 

Oculus: A Tour for the Senses

Experience the newest and largest shopping mall in Manhattan, the Westfield World Trade Center is transforming downtown shopping. Occupying over 365,000 square feet (33,900 m2) of retail space, the Oculus features more than one hundred stores, including premier retail brands, experience centers, and imaginative restaurants, all of which attract a diversified audience of international and local visitors. Experience store innovation, tech, store concepts, merchandising and how brands are seeing sustainability.

 

Madison Avenue: The Evolution of Luxury

As the epicenter of luxury, Madison Avenue provides the best location for exploring how two concepts, the timeless and the trendy, continue to push the boundaries of taste across product categories. From highly visible treasure troves along the avenue, you’ll have an opportunity to experience design innovation in fashion and beyond while taking a break from the marathon of shows, relax, and enjoy some needed “creative” time. Experience store innovation, tech, store concepts, merchandising and how brands are seeing sustainability.

 

Time Warner Center: An Urban Shopping Oasis

The Shops at Columbus Circle is an urban shopping mall in the Time Warner Center in Manhattan. An iconic indoor destination attracting more than 16 million visitors annually, it is the place to shop, dine, live, work and be entertained. The soaring 2.8-million-square-foot landmark with stunning views of Central Park has transformed Columbus Circle into a cultural portal to Manhattan’s Upper West Side. Experience store innovation, tech, store concepts, merchandising and how brands are seeing sustainability.

 

SoHo: Innovation & Reinvention

SoHo is one of New York City’s prime shopping destinations and the preferred location for launching a new business concept or reinventing an old one. Throw a stone down any street in the area and you’ll hit a number of exquisite retail destinations. Cobblestoned streets and loft-like spaces make the neighborhood a pleasant spot for shopping and inspiration. Our tour will concentrate on exposing our guests to visionary business innovators and savvy re-inventors. Experience store innovation, tech, store concepts, merchandising and how brands are seeing sustainability.

 

Iconic Retailers

This tour of New York’s iconic retailers offers insight into the latest innovations in store design with the ideas, influencers and thought process behind their conception. We will visit stores such as SaksFifth Avenue, Tiffany and Bergdorf Goodman. Experience store innovation, tech, store concepts, merchandising and how brands are seeing sustainability.

For more information contact Dan Hodges, CEO, CIM Tours at dan@consumersinmotion.com

 

 

EXPO Tours By CIM Tours Delivers Knowledge, Insights and Know-How For Retailers at Shop.org

Las Vegas, Nevada- In its third year, the EXPO Tours, created by Consumers in Motion Tours/CIM Tours in partnership with the National Retail Federation and has gained momentum in the marketplace. This year over 300+ retailers from over 80+ companies from around the signed up for the program. The companies include Abercrombie & Fitch Co., Ace Hardware Corporation, Amazon.com, American Eagle Outfitters Inc.Athleta.com, Chanel, Disney Retail Divisions, El Corte Inglés, S.A., J. Crew Group Inc., L Brands, Inc., Levi Strauss & Co, Nike Inc., Tommy Hilfiger North America, Walmart Labs, Williams-Sonoma Inc. and many more. The program was sold out well before the conference began. The EXPO Tour topics (below) were created based on feedback from Shop.org attendees. The program was two-hours in duration and the exhibitors provided expert insights, case studies on these topics. Retailers commented, “this really helped me navigate the event,” “I would not have found these companies on my own.” “This improved the overall enjoyment of the event.”

  • Seamless customer experience, Omnichannel and beyond
  • AI, conventional commerce and voice technology
  • Personalization, site design and usability marketing
  • Awareness, acquisition and analytics
  • Future tech: Blockchain, AR/VR and more

The companies for EXPO Tours were selected for their unique ability to support the narrative of the tour theme.

Certona on EXPO Tours at Shop.org

Predict Spring CEO — Nitin Mangtani at EXPO Tours – PERSONALIZATION, SITE DESIGN AND USABILITY

Persado at Shop.org EXPO Tours – AI, CONVENTIONAL COMMERCE AND VOICE TECHNOLOGY

Optoro on EXPO Tours – FUTURE TECH: BLOCKCHAIN, AR/VR AND MORE

Simplr at EXPO Tours – SEAMLESS CUSTOMER EXPERIENCE, OMNICHANNEL AND BEYOND

Brickworks at Shop.org – SEAMLESS CUSTOMER EXPERIENCE, OMNICHANNEL AND BEYOND

Yotta on EXPO Tours – SEAMLESS CUSTOMER EXPERIENCE, OMNICHANNEL AND BEYOND

Annex Cloud on EXPO Tours – AI, CONVENTIONAL COMMERCE AND VOICE TECHNOLOGY Tour

For more information contact Dan Hodges, CEO, CIM Tours (http://cimtours.co) at dan@consumersinmotion.com.

The 2019 EXPO TOURS by CIM Tours at NRF 2019 Retail’s Big Show

Taking your business to the next level, starts by taking the floor. Created by CIM Tours.

The NRF 2019: Retail’s Big Show with over 700+ exhibitors convening at the world’s largest retail conference and expo, you’ll be sure to find products that best fit your business needs.

To help you navigate over 240,000 square feet of the EXPO floor, NRF, in partnership with Consumers in Motion/CIM Tours, is providing four unique EXPO tour experiences — each two-hour tour will offer an in-depth study of retail technology across multiple business disciplines.

Future Tech + Innovative New Products:Learn about the newest technology trends and breakthrough products from the companies that are driving the pace of change. Attendees will visit companies focused on retail technology and get a peek at some of the start-ups powering the future.

Future Tech

Digital Commerce, Acquisition & Blockchain: It’s imperative to connect with consumers wherever they are in the purchase funnel. This tour will introduce attendees to marketplace leaders in these areas, visiting companies focused digital commerce, customer acquisition and blockchain.


Digital Commerce, Acquisition & Blockchain

Logistics, Supply Chain & Fulfillment: Fine-tuned logistics and precise management of supply chain and fulfillment are the linchpin to delivering the right product to the right place at the right time. During this tour, attendees will be exposed to updated solutions for merchandising, operations, supply chain, fulfillment and storage and distribution.

Logistics, Supply Chain & Fulfillment

In Store & Customer Experience Tech: Shoppers are rewriting the rules of engagement. Chat bots, smartphones, shopping apps and social are now integral components of a shopper’s path to purchase. This tour will visit companies focused on everything from retail analytics to digital and mobile tech to new solutions for associate training.


In Store & Customer Experience Tech

For more information please reach out to Dan Hodges at dan@consumersinmotion.com

Corporate Custom Curated Experience by CIM Tours Launches at NRF 2019 Retail’s Big Show

Custom Curated Experience is a tailor-made program designed to suit your business needs and to ensure you get the most out of the NRF 2019 Retail’s Big Show. CIM Tours created Custom Curated Experience with the NRF 2019 Retail’s Big Show and are proven innovation guides for global organizations. Custom Curated Experience are experts at navigating the NRF 2019 Retail’s Big Show.

The focus is on you and your organization. Together we identify your objectives, key areas of interest, potential business partners, relevant technologies to guide you to reach your company goals.

We utilize our proprietary process which results in a unique experience aimed at improving your bottom-line. CIM Tours takes care of business preparation saving time so you can maximize your time at the NRF 2019 Retail’s Big Show

NRF 2019 Retail’s Big Show options to choose from:

  • The Big Experience: 2–4 days
  • The Focused Experience: 1–2-day experience
  • The Immersive Experience: 2–4-hour experience

The Custom Curated Experience program began in 2014 when Dan Hodges founded Consumers in Motion (CIM), after his astounding success using mobile technology to support and educate the US State Department to reach civilians when the infrastructure went down in the 2010 Haiti earthquake. As word of Dan’s success with the State Department at Mobile World Congress spread, he began to be flooded with offers from Fortune 100 companies to do the same for them. CIM has since worked with thousands of executives to improve their companies’ strategic performance and innovation strategy.

For information about Custom Curated Experience at the NRF 2019 Retail’s Big Show, please contact dan@consumersinmotion.com

Interview with Scott Galloway, Cannes Lions 2018

This year making his fourth appearance at Cannes Lions, Scott Galloway opines on the reason for the demise of brand loyalty, the future of marketing, and the possibility of EU pushback on big tech.

As Professor of Marketing at the New York University School of Business, Scott Galloway instructs second-year MBA students at on brand strategy and digital marketing. However, Galloway’s brief biography on the New York University website doesn’t hint at his extensive social media reach, which includes a weekly newsletter “No Mercy / No Malice” as well as a weekly YouTube series, “Winners and Losers.” In both of these, as well as in his other public and online appearances, Galloway uses his funny, irreverent style to reflect on issues both professional and personal.

Also an author and entrepreneur, Galloway in 2017 added philanthropist to that list with a donation of over four million dollars to the University of California Berkeley’s Haas School of Business to fund scholarships and fellowships for business students from immigrant families.

In his book, The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google (Portfolio, 2017) Galloway analyzed the rise and dominance of these companies, and offered readers the opportunity to understand them—and possibly to apply their techniques to achieve success in career and business.

What is the future of marketing?

“The future of marketing is voice. We’re in the middle of the mother of all death matches as Apple, Amazon, and Google battle it out to become the number one voice interface in the home. However, one company, Amazon, already controls 70 percent market share in voice and is putting us on a fast track to a frictionless, brandless means of ordering all of the stuff you need in your household.”

Does brand loyalty still matter to consumers?

“The decline of brand began with the advent of Google. Every day, fewer and fewer people put a prefix of a brand’s name in the Google search bar, and the same is going to happen with voice commands. Voice-based ordering eliminates the need for packaging, design, and end-caps—all of the things brands have poured billions of dollars and decades of time into perfecting. When you visit Amazon.com and search for batteries you’ll see that there are hundreds of options listed. But what happens when you ask Amazon’s Alexa to put batteries into your cart? She puts their own brand of batteries (AmazonBasics) into your cart and you’re none the wiser. The death of brand is here and it has a voice – specifically Alexa.”

Project out to 2025: What will Amazon look like and what will it to do business worldwide?

“I think it’s only a matter of time until Amazon introduces some sort of Prime Squared service that will combine artificial intelligence, your purchase history, and their fulfillment network to start sending you stuff before you know you need it. It will start with Amazon sending you two boxes—one full of things it thinks you want and the other empty for you to return what you don’t need. Over time, it will learn your preferences, and you’ll be able to tell Alexa you’re having a BBQ for six people on Saturday night and everything you need will arrive seamlessly within twelve to twenty-four hours. Zero-click ordering will become the preferred mode of e-commerce that you manage through Alexa, and it will convince households that they really don’t need any other retailer besides Amazon. Households will quintuple or sextuple their purchase volume on the platform and Amazon’s global dominance will continue.”

Will Facebook, Google, Amazon, Apple, and Microsoft face global pushback from governments and consumers as they dominate almost every activity of daily life?

“I believe the perfect storm is brewing against big tech. For the past decade, the loudest arguments waged regarding the Four (Amazon, Apple, Facebook, and Google) were about which CEO was more Jesus-like or should run for president. These platforms brought down autocrats, we’re going to cure death and put a man on Mars, because they are just so awesome. However, the worm has turned. We are starting to realize that these companies are too big and too powerful. For example, Amazon can wreak havoc in an industry before it’s actually in that industry. Kroger stocks fell nearly 15 percent at the announcement of the Whole Foods acquisition, Blue Apron’s stock fell 11 percent on the heels of Amazon filing trademarks for home meal kits, and Dick’s Sporting Goods fell 8 percent when Nike announced a partnership with Amazon. Similarly, Google controls 92 percent of all search queries and is now a bigger business than the entire advertising market of any nation except the US. I think it’s only a matter of time until Europe bans one of these companies. Compared to the US, Europe registers a fraction of the upside but a lot of the downside of big tech companies in terms of anticompetitive practices, privacy, and job destruction, which is going to stiffen the backbone of EU regulators.”